Ever wondered why, despite your company’s great product or services, reliable team, achievable goals and fulfilling mission, you still don’t get your customers attention?
You are not alone. Here in the Philippines, newly established companies, big and small businesses and even innovative startup companies have the same dilemma.
What are we really missing out on? It’s your online presence.
Your customers are online.
Did you notice that whenever you’re out with friends or family members or your special someone, they spend more time on their phone than on you? Now that we have smart phones, connecting to the virtual world becomes too easy that it was able to grab our attention with just one hand.
On average, a person checks their social media account at least once in every 15 minutes. This rings true for us Filipinos. Based on the latest report from social media management platform Hootsuite and United Kingdom-based consultancy We are Social Ltd. We, Filipinos, spend an average of 3.2 hours every day on the internet through our smartphones.
Almost all of our customer segments – no matter what your business is – are present online. You should be, too.
Digital marketing is timebound and cost-efficient. Do the math.
Many companies think that marketing online would be very costly. Digital marketing terms scare the hell out of them, like Search Engine Optimization (SEO), Lead Generation, content marketing thinking each will cost their company that much. Are you sharing the same sentiments?
You should not. Little did you know that the amount you spend on creating a Digital Marketing strategy is more cost-efficient and timebound than traditional advertising and marketing strategies.
Let us do the math.
Television advertisements cost a minimum of Php 250,000 especially if it is shown during primetime when the networks’ viewership reach its peak. If you create a shareable and creative video content and post it online, you will only spend a maximum of Php 100,000 if you outsource video creation and social media content boosting.
Not only does it lower down your cost, it also helps you reach your viewers anytime of the day. TV commercials are only shown on a specific time of the day while online videos and advertisements can be played and replayed anytime by our target customers.
Other traditional marketing tactics, though effective, reach less of our target customers than digital marketing does.
The next time you think of how to market your business, feel free to do the math.
The dog and cat video strategy works.
Our social media accounts are bombarded with dog and cat videos. These videos are said to be a big mood influencer in social media. These dog and cat video is a strategy known as building empathy through visuals are effective in many ways.
Our recent survey shows that well-branded and targeted videos built on customers’ empathy influence purchase behavior than an ordinary poster, billboard or any other traditional ads do.
Talking to customers online also gives space for the immediate feedback thus influencing the customer’s decision-making process.
Your competitors are already online and your customers love their products and services compared to yours. You might be missing out a lot.
It’s time to plan and create effective Digital Marketing strategies to boost your company’s sales.
Don’t know what to do? Consider it handled at www.Infinityhub.com
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